Cipriani Club Residences

Cipriani Club Residences at 55 Wall Street marries historic grandeur with modern luxury in a landmark Greek Revival building. The marketing campaign by Pandiscio Co., developed under the creative direction of Alexander Kellas, drew on the tradition “To Serve is to Love” to craft a dynamic branding strategy that reflects Cipriani’s ethos of meticulous attention and warm hospitality. Our distinctive approach—anchored by a striking new logo—elevated the presentation of 107 renovated apartments, ranging from intimate studios to expansive multi-bedroom units, each defined by soaring ceilings, refined finishes, and select private terraces with views of the Financial District skyline, Battery Park, and New York Harbor.