Vito Schnabel

Vito Schnabel’s entry into the art world was marked not just by his curatorial vision but by a bold visual identity, developed in collaboration with Pandiscio Green. For his debut exhibition Incubator, the branding was designed to establish a distinctive and evolving presence, anchored by a logo inspired by an eye chart—an apt metaphor for looking, perception, and discovery. Just as Incubator symbolized the artistic environment that shaped Schnabel, the eye chart logo reflected his evolving perspective as a dealer and curator. The minimal, typographic design gave his brand a distinct presence, balancing sharp clarity with an element of intrigue. Conveyed through the logo, signage, and stationery, this identity reinforced Schnabel’s reputation as a young visionary who, despite growing up immersed in art, carved out his own space within it.